SK
Third gold in a row! In November, we continued the winning streak from September and October in the POP STAR competition. This time, the shop-in-shop for the brand Stará žitná myslivecká by Palírna U Zeleného stromu, located in Albert hypermarkets, caught attention.
In November, 10 in-store POP realizations were evaluated by the jury based on three criteria: creativity of the solution, overall production execution, and potential to attract attention at the point of sale. The winning Stará žitná myslivecká realization received an average score of 8 out of 10 points from the expert jury. The highest rating (8.3 points) was awarded for the potential to attract attention at the point of sale.
The competition is announced monthly by the portal Mistoprodeje.cz in cooperation with ppm factum. You can read the full article HERE.
We also shone in the same competition in Slovakia. The winning realization was the shop-in-shop for Božkov Republica by STOCK Slovakia. The display scored highest in the category of attracting attention at the point of sale, located in the Tesco hypermarket. Read more at Mistoprodeje.sk.
