Zboží&Prodej 5/20: O nákupu rozhoduje atmosféra

Natura water flows through Globus stores

A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.

The crisis helps us to transform

It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....

Parrot and hologram! JOJO presents itself with colourful displays

These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.

Becherovka shows the best at the airport

Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.

Coca-Cola bet on sustainability in restaurants

Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.

A car drives out of the Heineken pallet island

Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.

Cola by Birell placed under a rooster

“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.

The Cappy end cap allures you for breakfast

What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.

New office launched in Slovakia

In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.

We produce an adapter “Nakliku”. It minimizes virus transmission

Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.

Zboží&Prodej 5/20: O nákupu rozhoduje atmosféra

Next articles

Retail News 5/2025: POS must capture attention. Creativity, quality, and sustainability are key

Our editorial contribution on POS trends. Link to the full magazine issue here.

Retail News 5/2025: How Do Emotions Work During Shopping?

Our editorial contribution on how emotions influence purchasing decisions. Link to the full magaz...

Retail News: DAGO wins with the L’Oréal Virtual Mirror project also on the international stage

The L’Oréal Virtual Mirror project by DAGO, which dominated the POPAI CE Awards competition in Pr...

PackagingHerald.cz: DAGO celebrates success with the L’Oréal Virtual Mirror project on a global level

The L’Oréal Virtual Mirror project, which won the title of absolute winner at the POPAI CE Awards...

Marketing a Media – No. 17/2025 – Global Shop! Awards

The success in the international Global Shop! Awards was published in the printed Marketing a Media,...

Goods and Sales: Dago wins with the L’Oréal Virtual Mirror project also on the international stage

The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards competition in Prague in ...

Mistoprodeje.cz: DAGO wins with the L’Oréal Virtual Mirror project also on the international stage

The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards competition in Prague in ...

Miestopredaja.sk: Playful and Unmissable Fanta Invites You to Compete

Dago, together with the popular brand Fanta, brings not only a refreshing taste to stores but also a...

Retail News: Pallet Displays Invited Shoppers in Slovakia to Compete

You can find our news in Retail News either in the clipping or directly at the link: https://arch...

Retail News: DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores

In March 2025, shoppers in selected Tesco hypermarkets could enter the world of Kláštorná Kalcia ...

Pin It on Pinterest

Share This