Zboží a prodej 3/2020: POS a POP nemohou být sami vojáci v poli

GlaxoSmithKline SIS in Globus

The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…

3D COTTAGES FROM NESTLE IN GLOBUS

In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…

In-store in Shanghai and Peking

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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…

IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE

Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…

BAILEYS IN A STYLISH BATH TUB

On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…

Frisco Night lure for a nightlife through its display

The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…

Futuristic P.O.P. Samsung presentation

The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…

Zboží a prodej 3/2020: POS a POP nemohou být sami vojáci v poli

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