Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with… From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down. The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through… At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina… The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra… Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and… A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
Fascination by technologies has faded and the authenticity “leads the dance” now
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
POPAI Euro Awards Paris – 5 of our projects in the finals
BIG SHOCK! Dakar adrenaline
Remodelling of the Nestlé brand store
Adrenaline by OMEN from HP in Alza
Christmas inspiration from Pinterest
We won gold at POPAI AWARDS PARIS

The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
We also won one statuette – the gold one. In the category of permanent POS – food, and beverages, we succeeded with the Home Cafe project, which we implemented for Nestlé.
The Shop-in-shop clearly presented the complete range of Starbucks and Nescafé Dolce Gusto coffees. The clean design and combination of first-class materials impress at first glance. The display is also supplemented with a real element – it is decorated with a jute bag full of coffee beans, which directly invites you to drink a cup of hot drink.
The fact that the project of the Home Café succeeded was also indicated by the fact that last year it won first position in the category Food in the Czech competition Popai Awards 2021.
We would like to thank the Jury, Nestlé for the opportunity, and all colleagues in Dago, who participated in the implementation.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
Next articles
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
7. 7. 2025
The international Shop! Paris Awards competition is an annual celebration of in-store communication ...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
3. 5. 2025
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a stro...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
3. 5. 2025
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 202...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
3. 5. 2025
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the po...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
3. 5. 2025
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step ...
Unique POP Medium Offers a Traditional Barrel-Style Experience
3. 5. 2025
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Str...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
3. 12. 2024
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at ...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
22. 10. 2024
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semt...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
30. 9. 2024
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel!...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
24. 4. 2024
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey a...