Store design as a competitive element

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You can see Robot Karel in Albert and Hruška stores

The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…

Captain Morgan “plows the waves” of Globus stores again

During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…

Fresh spring ideas from Pinterest

Inspiration from the world of beverages.
These and many other worldwide POP inspirations can be continually found on

MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”

The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.

The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…

Metaxa is developing the brand in retail

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The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.

We also won one statuette – the gold one. In the category of permanent POS – food, and beverages, we succeeded with the Home Cafe project, which we implemented for Nestlé.

The Shop-in-shop clearly presented the complete range of Starbucks and Nescafé Dolce Gusto coffees. The clean design and combination of first-class materials impress at first glance. The display is also supplemented with a real element – it is decorated with a jute bag full of coffee beans, which directly invites you to drink a cup of hot drink. 

The fact that the project of the Home Café succeeded was also indicated by the fact that last year it won first position in the category Food in the Czech competition Popai Awards 2021.

We would like to thank the Jury, Nestlé for the opportunity, and all colleagues in Dago, who participated in the implementation.

Your team Dago 


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