Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with… From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down. The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through… At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina… The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra… Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and… A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
Fascination by technologies has faded and the authenticity “leads the dance” now
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
POPAI Euro Awards Paris – 5 of our projects in the finals
BIG SHOCK! Dakar adrenaline
Remodelling of the Nestlé brand store
Adrenaline by OMEN from HP in Alza
Tullamore Dew POP for bars

By seizing the opportunity of introducing new legendary Irish whiskey Tuallamore DEW and in the context of other marketing activities connected with this launch, our company has been addressed by the distributor of this brand, STOCK Plzeň-Božkov, s.r.o. company, with request to suggest and subsequently produce POP medium, presenting new bottle Tullamore DEW in the environment of premium bars.
Based on the assignment, our designers have proposed original pedestal, made from solid oak wood – i.e. identical material, from which producers make barrels, in which part of this whiskey ripens. At the same time, the POP feature has been set with solid plexi block and LED illumination ensuring shining through the bottle itself, turning on the light on the edge of plexi pad together with logo, situated in the head of the wooden basis. What has been created this way, is the attractive POP instrument supporting visibility of the new bottle with Whiskey Tullamore DEW on bars; the instrument has been able to combine traditional materials together with modern technologies and alongside, it fully reflects image of the displayed product.
Photogallery
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