Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
DAGO has expanded with a new assembly hall in record time
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
Birell Světlý represents a new recipe after 30 years
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
Tssst! Mattoni attracts attention to its novelties with its new POS

This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays. The creative and cheerful POS materials should create a summer atmosphere and attract customers to taste Mattoni mineral waters IMUNO and ESSENCE, and unique Cedrata and Black flavours. As in the previous year, Mattoni invited the communication agency Dago to cooperate.
Mattoni shines again on the market this year, not only thanks to the new concept of flavoured mineral waters in cans, but also thanks to the attractive POS that customers may see these days. You can see shop-in-shops with flavoured mineral waters in selected Albert hypermarkets and other POS materials in other stores throughout the Czech Republic.
In all types of displays, each product range has its own defined space, thanks to which the customers can always clearly choose their favourite flavoured mineral water. “Mattoni and I were very happy to continue our cooperation last year when we supported the launch of canned mineral waters with original displays. We have partially preserved the concept and supplemented it with a premium display solution, which attracts shoppers with a large can and at the same time offers a generous supply for the products themselves. In addition, the playful colours of these POS simply invite you to shop in the sales area,“ says Radka Hejduková, the PR Coordinator from the communication agency Dago.
Choose your Mattoni
A whole set of POS materials is used for the presentation of Mattoni mineral waters. As part of this campaign, a total of 170 displays and three shop-in-shops were implemented. The activations are complemented by the motto “Choose your Mattoni” – and with simple slogans, they alert consumers to the benefits of the three product ranges that these flavoured mineral waters offer – vitamins and zinc, no sugar and sweeteners, and unique taste. Everything, including the 3D can dominating both types of displays, was made of FCS-certified cardboard, supporting environmentally friendly, socially beneficial, and economically viable forest management. In the case of the shop-in-shop, we can see a Plexiglas element, which is located in the centre of the display. The motto “Taste experience in a new form”, which accompanies consumers throughout the campaign, is of course also meant in the case of POS. The consumer’s attention is certainly attracted by the slogan reminiscent of the opening of the can – the well-known “tssst”.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY