SK
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. The name refers to Czech legionnaires and their journey from Vladivostok via Panama back to Czechoslovakia. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
“For Heffron, we wanted to create a permanent display that would refer to the values of the brand and the story of the Czechoslovak legionaries in whose honor the rum was created. The goal was to make Heffron more visible in stores, to interest shoppers and thus increase the penetration of shopping baskets,” explains Michal Kučera, the Brand Manager of “Palírna U Zeleného stromu”. After placing the pallet display in Makro stores, we recorded a significant increase in sales, which grew along with increasing brand awareness. That is why in-store visibility will continue to play an important role in brand communication in the future,” adds Kučera.
The goal of our designers was to combine the history associated with the Heffron brand with modern premium materials. “The display is very elaborate and completely backlit. I am glad that we managed to incorporate a flashing lighthouse into the display, which will attract the attention of shoppers,” Lucie Michajlov, our Project Manager, presents the concept. “In addition to the elaborate design, this display also offers a large capacity, and we expect long-term placement in stores,” she adds.
In addition to the permanent pallet display in the shape of a ship, we have also created cardboard quarter-pallet stands for smaller format stores for the Heffron brand. Thanks to the increase in sales after the placement of these displays, it is planned to expand short-term and long-term placements to other stores. Heffron gained great popularity among customers, last year it became the fastest growing brand in the cane rum category.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
