Five gold medals from POPAI Awards

This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.

Natura water flows through Globus stores

A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.

The crisis helps us to transform

It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....

Parrot and hologram! JOJO presents itself with colourful displays

These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.

Becherovka shows the best at the airport

Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.

Coca-Cola bet on sustainability in restaurants

Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.

A car drives out of the Heineken pallet island

Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.

Cola by Birell placed under a rooster

“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.

The Cappy end cap allures you for breakfast

What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.

New office launched in Slovakia

In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.

The JOJO realization won the POP STAR Award of February 2021

The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo.

This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria: creative processing, overall production design, and the potential to attract attention at the point of sale.

In this round of the competition, the JoJo campaign won. The creative agency and implementer was the company Dago, s.r.o., and the client was the company Nestlé Česko s.r.o. This realization was exhibited in February within the Tesco retail chain.

An expert jury awarded the winning realization an overall rating of 7.93 points out of the maximum 10 points. In the category of creative processing, the realization received 7.5 points, in the overall production design, it received 8 points, and in the potential to attract attention at the point of sale, it was even 8.3 points.

For the first time in the history of the entire competition, we are also announcing the realizations that won the second and third positions.

A Pedro realization won the second position in the February round. The submitter and client of this realization, which was exhibited in the Albert retail chain, is The Candy Plus Sweet Factory s.r.o.

A realization of a four-palette display Stock Božkov Republica, customers could see in the Kaufland retail chain, won the bronze medal, and thus the third position. The client and submitter was the company STOCK Plzeň-Božkov s.r.o. The creative agency and implementer was the company Dago, s.r.o.

All the February competition realizations were evaluated by a jury of four people. The jury members were:
JUDr. Petr Majerik – the ex-director of several media agencies, representative of the University of Creative Communication, consultant for marketing and media; doc. PhDr. Jitka Vysekalová, Ph.D. – the President of the Czech Marketing Society (ČMS) and independent consultant in the field of market psychology, marketing communications, and qualitative market research; Václav Koukolíček – the External Communications Manager of TESCO Stores ČR for retail chains; and Ing. Alexandr Stojčev – the company Momentum Czech Republic, nominated for the AKA Activation Agency.

Evaluation of the winning realization
Cheerful, playful, it impresses with its colors and fits into the overall communication strategy of the product,” says Jitka Vysekalová, the President of the Czech Marketing Company, evaluating the winning realization.

Nice design, I appreciate the colorfulness, I’m just not sure about the selection of Bohemians candies :-),” says Václav Koukolíček from TESCO Stores ČR.

A hundred times one can promise not to buy any sweets again, and then go to the store, see a similarly tempting display and again there are several packages of sweets in the basket,” says Alexandr Stojčev from Momentum Czech Republic. “It’s going to be pretty hard to lose weight like this … Visually great, hitting the target group too.

Source: www.mistoprodeje.cz

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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