Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with… From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down. The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through… At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina… The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra… Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and… A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting…. On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
Fascination by technologies has faded and the authenticity “leads the dance” now
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
POPAI Euro Awards Paris – 5 of our projects in the finals
BIG SHOCK! Dakar adrenaline
Remodelling of the Nestlé brand store
Adrenaline by OMEN from HP in Alza
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
The complete Orion assortment in one place

Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
“The realization was created as an offer to replace the original Orion endcaps with new ones, which will not only be more attractive but also fashionably designed and generally fit into the concept of Fresh retail stores,” describes Patrícia Borárošová, the Channel Development Specialist from Nestlé Slovakia. “The modern design of the endcap should thus support sales from a secondary location,” she adds.
The design of the endcap was created to be suitable for all Orion products – i.e. chocolate bars, bars of chocolate, and candy boxes. “The endcap has interchangeable branding, except for the Orion star itself, all surfaces can be customized, for example during advertising events or the presentation of a new product,” explains Ľuboš Plačko, our Project Manager. “Together with the client, we chose the anthracite color in combination with a light wood design so that not only premium materials and backlighting stand out, but also fit into the overall concept of Fresh stores,” adds Plačko.
Nestlé expects to place endcaps on a long-term basis for a period of two to three years, for the time being into five stores of the Fresh retail network. In the future, there are plans to expand to other stores, or even in a smaller size of the ¼ of the current display.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
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