Five gold medals from POPAI Awards

This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.

Natura water flows through Globus stores

A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.

The crisis helps us to transform

It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....

Parrot and hologram! JOJO presents itself with colourful displays

These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.

Becherovka shows the best at the airport

Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.

Coca-Cola bet on sustainability in restaurants

Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.

A car drives out of the Heineken pallet island

Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.

Cola by Birell placed under a rooster

“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.

The Cappy end cap allures you for breakfast

What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.

New office launched in Slovakia

In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.

Successful campaign = set of more POSs!

Did you know that most purchasing decisions are made at the point of sale? The research Shopper Engagement Study (POPAI CE) proves this statement with an average value of 87 %. And that up to 59 % of the contents of a consumer’s shopping cart are unplanned items, i.e. those that the customer has chosen purely impulsively? The stated percentages speak more than positively for in-store marketing communication.

It may seem that people have been accustomed to all sorts of displays, endcap wrappers, and other POP media over the years and perceive them as a common supermarket or hypermarket equipment. But after the forced break caused by the pandemic, customers lacked the experience of shopping in permanent stores, so they began to return with anticipation and openness to amusement and encouragement. We want to offer brands an amazing opportunity to reach as many potential customers as possible during their path to purchase – thanks to POP media sets.

If you focus on creating non-solitary elements, but more effective sets of multiple POP resources for one campaign, you will hit a large number of shoppers either within one store, chain, or even in several at once.

Most of the projects we implement are of a very short-term nature, they are located in a store for 14 days, sometimes only a week. This is also why the intervention into the purchasing decision will be much higher through the deployment of a POP set. Consumers will “meet” the promoted product in the sales area as part of a creative pallet display, as well as in the relevant section itself, where it will be supported by shelf branding. Or within secondary exposition in a floor display for other relevant products.

Come with us to support sales and build brand equity, make good use of synergies with BTL communication, and use creative sets of POP resources, for example for seasonal activation, consumer competition, a launch of a new product, or relaunch of an existing one, as Ondrášovka from Kofola, Birgo from Mattoni did with us or Birell from Plzeňský Prazdroj.  Because successful campaign = set of more POSs!

Your team Dago

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

Pin It on Pinterest

Share This