Vitana and Hamé products already take a traditional position in Czech households.
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main European competition POPAI Awards taking place in Paris and the world POPAI Global Awards in Las Vegas (link to video teaser). Even the opportunity to participate at these most significant world events itself is a great honour and interesting experience for us. We patiently wait if any of our registered exhibits will succeed.
As we also know that “there is no shame in not knowing” we are going to the most significant Asian trade fair of solutions and trends in the retail industry C STAR in Shanghai, China, in the mid-May. We are looking forward to gain new inspiration and that we will bring back interesting novelties and innovations from the trade fair as well as Chinese points-of-sales so that we could create even better projects, even better points-of-sales, … . We will certainly share our knowledge from China and the trade fair with you through innovative projects as well as reportages enriched with images of interesting applications.
We wish you a beautiful spring, Your DAGO team