Vitana and Hamé products already take a traditional position in Czech households.
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For our client Rémy Cointreau and its customers, we designed and implemented a comprehensive POP campaign using totems with LCD displays and detailed maps presenting particular brands of golden spirits. Generally, these are visually and spatially expressive elements to promote sales of presented products. Except the totem, shoppers will be attracted by for example illuminated display of particular kinds of single malt whiskey.
In our country, whiskey are not just the most commonly consumed spirits. Despite that, this sales segment is growing, and the company Rémy Cointreau Czech & Slovak Republic decided to promote sales using this POP campaign customers can currently see in Makro stores (Metro stores in Slovakia).
The map will explain to shoppers how each whiskey tastes and where it comes from
„Its goal was to increase the awareness of Czechs and Slovaks of the presented brands of spirits,“ Ivana Plevková, the Trade marketing Specialist of Rémy Cointreau Czech & Slovak Republic, presented the main concept.
„Since we have placed the main emphasis on educating customers, we have prepared, for example, detailed maps with taste description for each whiskey and scheme of their distilleries for them,” said Marek Končitík, sales director of our company.
Thanks to the POP implementation, shoppers will learn to better recognize different tastes of marketed whiskey brands and so they will take home the best one for themselves.