SK
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve… Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term… Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav… In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w… ] And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.We support children and seniors
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Gold at POPAI Awards Paris with Kofola
Fresh Pinterest goodies
These realizations and many others can be found o…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For our client Rémy Cointreau and its customers, we designed and implemented a comprehensive POP campaign using totems with LCD displays and detailed maps presenting particular brands of golden spirits. Generally, these are visually and spatially expressive elements to promote sales of presented products. Except the totem, shoppers will be attracted by for example illuminated display of particular kinds of single malt whiskey.
In our country, whiskey are not just the most commonly consumed spirits. Despite that, this sales segment is growing, and the company Rémy Cointreau Czech & Slovak Republic decided to promote sales using this POP campaign customers can currently see in Makro stores (Metro stores in Slovakia).
The map will explain to shoppers how each whiskey tastes and where it comes from
„Its goal was to increase the awareness of Czechs and Slovaks of the presented brands of spirits,“ Ivana Plevková, the Trade marketing Specialist of Rémy Cointreau Czech & Slovak Republic, presented the main concept.
„Since we have placed the main emphasis on educating customers, we have prepared, for example, detailed maps with taste description for each whiskey and scheme of their distilleries for them,” said Marek Končitík, sales director of our company.
Thanks to the POP implementation, shoppers will learn to better recognize different tastes of marketed whiskey brands and so they will take home the best one for themselves.
