Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention. Sophisticated displays combine elements of races and dominants of both countries, such as Charles Bridge or Strbske Pleso. A total of 86 displays will be placed in Czech and Slovak stores until the beginning of August.
“This campaign is the highlight of the year for us. It is connected with the F1 road trip video across the Czech Republic and Slovakia “From castle to castle”, which has just seen the light of day. That’s why we wanted to bring something extra to the in-store, a display where customers would stop and perceive the premium of our brand,” says Petra Diamond, the Head of Trade Marketing CZ / SK at Red Bull Czech Republic.
The goal of our designers was to create an interesting in-store communication connected with Red Bull Racing focused on the Czechoslovak market. These are a total of five variants from four-pallet displays to end caps and refrigerators, which are connected by a strategic line connecting elements of Formula 1 and the dominants of both countries. The project has big demands on logistics: a total of 86 displays will gradually take place from June to August in the stores of the Globus, Albert, Tesco, Kaufland, Coop, and other chains, as well as at selected MOL and Slovnaft gas stations.
We came up with five different concepts, of which Red Bull chose the final one. It uses a diverse range of materials from cardboard through all-plastic displays to assemblies with a wooden body enriched with metal structures representing imitations of the finish gates of race circuits. Everything has been complemented by electric lighting of key visuals, LCDs, and traffic lights. “Given the number of displays and tailor-made variants for specific stores, this is a ground-breaking project for us. During the development, we also created a prototype of a cardboard formula, but in the end, another version was given priority due to the larger capacity for the exhibited products,” describes Jakub Petráš, our Project Manager.
“The first feedback is very positive. Stores and chains contact us and ask for these premium displays to be located in their stores. At the same time, some of them originally did not show any interest in them at all,” adds Petra Diamond from Red Bull Czech Republic.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY