SK
Orkla Foods Czech Republic and Slovakia and DAGO present creative shop-in-shops for the “golden heritage” – the traditional Májka pâté.
Hamé has been the main partner of Czech biathlon since 2013, which is the most-watched winter skiing sport in the Czech Republic. In connection with the upcoming Biathlon World Championship, which will be hosted by Nové Město na Moravě in the first half of February,...
Christmas Recap: How We Brought the Christmas Season to Life in Stores
This year's Christmas recap will be about the drinks that Czechs love. We supported all the brands in various stores with unique and striking displays. Take a look at them... Traditional "Santa" Coca-Cola Christmas is here, Christmas is here. Most of you probably...
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention. Sophisticated displays combine elements of races and dominants of both countries, such as Charles Bridge or Strbske Pleso. A total of 86 displays will be placed in Czech and Slovak stores until the beginning of August.
“This campaign is the highlight of the year for us. It is connected with the F1 road trip video across the Czech Republic and Slovakia “From castle to castle”, which has just seen the light of day. That’s why we wanted to bring something extra to the in-store, a display where customers would stop and perceive the premium of our brand,” says Petra Diamond, the Head of Trade Marketing CZ / SK at Red Bull Czech Republic.
The goal of our designers was to create an interesting in-store communication connected with Red Bull Racing focused on the Czechoslovak market. These are a total of five variants from four-pallet displays to end caps and refrigerators, which are connected by a strategic line connecting elements of Formula 1 and the dominants of both countries. The project has big demands on logistics: a total of 86 displays will gradually take place from June to August in the stores of the Globus, Albert, Tesco, Kaufland, Coop, and other chains, as well as at selected MOL and Slovnaft gas stations.
We came up with five different concepts, of which Red Bull chose the final one. It uses a diverse range of materials from cardboard through all-plastic displays to assemblies with a wooden body enriched with metal structures representing imitations of the finish gates of race circuits. Everything has been complemented by electric lighting of key visuals, LCDs, and traffic lights. “Given the number of displays and tailor-made variants for specific stores, this is a ground-breaking project for us. During the development, we also created a prototype of a cardboard formula, but in the end, another version was given priority due to the larger capacity for the exhibited products,” describes Jakub Petráš, our Project Manager.
“The first feedback is very positive. Stores and chains contact us and ask for these premium displays to be located in their stores. At the same time, some of them originally did not show any interest in them at all,” adds Petra Diamond from Red Bull Czech Republic.
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Red Bull F1 PIT STOP Challenge
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Red Bull F1 PIT STOP Challenge
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Red Bull F1 PIT STOP Challenge
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
