SK
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The finals will take place in June; the nominated projects will win at least the third position.
Compared to the last year, we have one more nomination. In the category of beverages, we will have two positions, at least with the second position. We compete here with the Birell end cap and Jaegermeister pallet display with a deer statue. We brought and exhibited it here. People are interested in it; they sight it and take photos of it. We are very pleased that this project is a success also abroad after the Czech POPAI Awards.
In the “Edition and Leisure Time” category, LEGO Duplo display in the form of a locomotive from the LEGO Duplo toy brick-box series advanced. Products are exposed in the centre of the locomotive and in its rear part. In addition to these, the locomotive also has transparent boxes with compound brick kits. Children and their parents can look forward to what they will build together at home.
Also the play table for the Oral-B brand designed for departments with electronics of selected Globus stores will win at least the bronze position in the “Health, Hygiene and Drugstore” category. It clearly communicates the benefit, enables customers to test the product and provides plenty of space to store the marketed product.
The fifth nominated realization from DAGO is the Whiskas end cap. The premium design with shelves in the colours of the product is complemented with a real rope, which evokes cat´s playfulness and curiousness. Together with the above-life size typical cat heroine Whiskas and full lighting, it creates a timeless and complete presentation of the brand.
