Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
POPAI Awards Paris – this year, we were successful again.

Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that they will win the third place in their categories at worst. Totally 396 projects from all over the Europe have been registered for this competition held since 1962…
Among our qualified realisations, there is also the boat of Captain Morgan awarded already at POPAI CE AWARDS last year when it won several awards including the absolute winner award. This is a project with the emphasis on the most impressive brand presentation. Most important factors include original design, high quality materials and also design details and functionality. At the Paris competition, it competes in the category “Events”.
Our end cap for JOJO candies obtained another final nomination, this time in the category “Food – shelf decoration”. Its attractive and interactive design attracts customers with its colourful vortex controlled by motion sensors and gives an impression of a kettle full of fruit juice that is changing colours. This was realized using a tube and smooth colour transitions created by a uniquely programmed system of LEDs.
In the category “Food – Floor display”, a display for a superpremium dog food producer Carnilove has ranked among the three best ones. This original display accents the return to nature and wilderness.
The winning projects that will be selected by a jury will be announced on 16th June 2016 in Paris.
We thank the jury and our clients and congratulate to all involved in realizations within the nominated projects.
Your DAGO team