SK
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve… Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term… Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav… In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w… ] And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.We support children and seniors
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Gold at POPAI Awards Paris with Kofola
Fresh Pinterest goodies
These realizations and many others can be found o…
Popai awards 2012
4 Prize in POPAI Awards 2012. Prague, 26.11.2012 – We have registered seven projects for this year competition in the best POP advertising media in the field of in-store communication POPAI Awards 2012. Three of them have become winners in the category, fourth stand for Somersby cider has been nominated for POPAI AWARDS finals in the category “Outstanding realization”.
The floor display Tassimo designed for the client Kraft Foods ČR has become winner in the category of Housewares. The concept of the design, which evokes feelings of air and lightness, has been inspired by the shape of Bosch coffee machine. As material, LTD boards have been used combined with massive plexiglass. The overall design has been made so as to underline quality and connection of reliable brand Bosch with first-rate coffee Tassimo.
Promo table Radox produced for the client Unilever has gained the top spot in the category Equipment for the services of sales promotion. As stimulating design feature we have used imitation of rocks, what reflects above line communication of the brand Radox. While constructing the promo table, we put stress on maximum mobility, low weight and easy assembling in the places of promo actions, which took place in hyper and supermarkets throughout the whole Czech Republic.
The metal floor display Kozel designed for the client Topvar Brewery has won in the category of Alcoholic drinks. The main goal of specific shape of stand based on waves was to attract and distract customers on the grounds of Weber´s law: To make it different from otherwise regular shapes of retail environment. Important feature of the concept of the stand lay also in clear, quick and easy manipulation with products in the stand, what eliminated “phenomenon of semblance of uneasy manipulability with products.
Prize”Outstanding realization proceeding to finals of POPAI AWARDS” has been awarded to the floor display Somersby cider projected for the client Budweiser Budvar. During this realization we achieved maximum visibility of displayed products. In addition, engagingly designed topper can be easily rebranded any time by swopping it for a new one. Unique construction allows for requirements on high loading capacity of the stand.
