WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION

On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.

Big Shock! brings the music experience directly to stores

Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...

The JOJO realization won the POP STAR Award of February 2021

The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...

Properly chosen POS as sales promotion works

Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...

The new Heffron rum brand arrived to customers on a ship

Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.

Connecting two different concepts Stock met with success

Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.

Éro Shepherd goes crazy about Brit Meaty Jerky in stores

In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.

Big Shock bet on a creative offer of the complete assortment

For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...

Orion lures into the world of confectionery using a chocolate flood

The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an exclusive display of its products. The end cap designed and produced by our company should interest customers and evoke their taste for sweets in selected TESCO stores.

The goal was to get shoppers into aisles with confectionery and thus increase the category value. The original solution also influences emotions of customers and creates an impulse to enter this section,” explains Jakub Krupička, the Trade Marketing Specialist of our client – company Nestlé. The Orion end cap perfectly fulfils this role and lures into the world of confectionery along with the JOJO brand display in some stores.

The end cap design is made in combination of blue and brown colours. Blue is characteristic for the Orion brand and dark brown colour stimulates appetite. In addition to the colour combination, high gloss used on the most of visible surfaces of the display underlines the impression of luxury. 3D sideboards of the display represent big Orion chocolate bars. The dominant feature in the middle of the display is a flowing stream of chocolate with a vortex at its bottom part created using a LCD screen placed flatways.

„The installation should present Orion as a traditional and well-known Czech brand, whose products customers would like to enjoy at home. Thus the end cap concept gives an impression of an entrance gateway that will create emotions and evoke appetite,” adds Marek Končitík, the Sales Director of our company.

Since, according to the previous experience, the end caps actually increase penetration of shoppers in the category, Nestlé plans gradual increase of their number. Achievements of this project also include an award for the best in-store realization of December 2015 by the mistoprodeje.cz server.

Your DAGO team

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