New corporate strategy

At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in the sphere of POP / POS, profiling as a knowledge company and, except the stable growth and acquisition of new clients, also strengthening our own PR.
“The company Dago operates at the market for 19 years already and during that time the firm has built a strong internal know-how, which it has implemented into all of its realized projects. This year, we would like to introduce a special knowledge system DAGO CIS (DAGO Complex In-store Solution), which will multiply the efficiency of POP solutions thanks to sophisticated analyses and theoretic-practical know-how, DAGO will be able to offer to its clients,” said Martin Vorel, Director of the Company.

In the year 2012, we plan a personnel growth as well as a regional and segmental expansion into the spheres of pharmacy, hobby and finance. „Nowadays, customers are more sensitive to the efficiency of project POP solutions. For this reason, we have introduced three specific price categories, which are taking client´s needs into consideration: always it is not necessary to have a luxury POP, sometimes cheaper generic processing can be used for a concrete need,” Marek Končitík, Commercial and Marketing Director of DAGO, explains the actual situation at the market. In addition to strengthening the internal team and knowledge basis, this year, Dago seeks also to develop its own brand. „We started a co-operation with Mrs. Alžběta Pavlínová from the Association of PR professionals ADison. We plan to launch a new website and improvement of the communication with the public,” Martin Vorel specified the plans. New VISIONS of the company DAGO: To be the leader in the sphere of providing POP communication projects, customers perceiving us as being their PARTNER providing own high quality projects, constantly involving knowledge and technological innovations.


Our main objective towards creating a long-term and stable relation with our customers is speed, confidence, knowledge and efficiency and applying these to external and internal processes. Through reliability, close contact, accepting needs of customers as being our own and quality and involvement of top knowledge, we do everything to create fair, strategic and mutually beneficial relationship with all our partners.

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