SK
Orion lures into the world of confectionery using a chocolate flood
The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
New corporate strategy
At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in the sphere of POP / POS, profiling as a knowledge company and, except the stable growth and acquisition of new clients, also strengthening our own PR.
“The company Dago operates at the market for 19 years already and during that time the firm has built a strong internal know-how, which it has implemented into all of its realized projects. This year, we would like to introduce a special knowledge system DAGO CIS (DAGO Complex In-store Solution), which will multiply the efficiency of POP solutions thanks to sophisticated analyses and theoretic-practical know-how, DAGO will be able to offer to its clients,” said Martin Vorel, Director of the Company.
In the year 2012, we plan a personnel growth as well as a regional and segmental expansion into the spheres of pharmacy, hobby and finance. „Nowadays, customers are more sensitive to the efficiency of project POP solutions. For this reason, we have introduced three specific price categories, which are taking client´s needs into consideration: always it is not necessary to have a luxury POP, sometimes cheaper generic processing can be used for a concrete need,” Marek Končitík, Commercial and Marketing Director of DAGO, explains the actual situation at the market. In addition to strengthening the internal team and knowledge basis, this year, Dago seeks also to develop its own brand. „We started a co-operation with Mrs. Alžběta Pavlínová from the Association of PR professionals ADison. We plan to launch a new website and improvement of the communication with the public,” Martin Vorel specified the plans. New VISIONS of the company DAGO: To be the leader in the sphere of providing POP communication projects, customers perceiving us as being their PARTNER providing own high quality projects, constantly involving knowledge and technological innovations.
New MISSION of the company DAGO: „SPEED & CONFIDENCE, KNOWLEDGE & EFFICIENCY“
Our main objective towards creating a long-term and stable relation with our customers is speed, confidence, knowledge and efficiency and applying these to external and internal processes. Through reliability, close contact, accepting needs of customers as being our own and quality and involvement of top knowledge, we do everything to create fair, strategic and mutually beneficial relationship with all our partners.
