SK
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.
The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
New corporate strategy
At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in the sphere of POP / POS, profiling as a knowledge company and, except the stable growth and acquisition of new clients, also strengthening our own PR.
“The company Dago operates at the market for 19 years already and during that time the firm has built a strong internal know-how, which it has implemented into all of its realized projects. This year, we would like to introduce a special knowledge system DAGO CIS (DAGO Complex In-store Solution), which will multiply the efficiency of POP solutions thanks to sophisticated analyses and theoretic-practical know-how, DAGO will be able to offer to its clients,” said Martin Vorel, Director of the Company.
In the year 2012, we plan a personnel growth as well as a regional and segmental expansion into the spheres of pharmacy, hobby and finance. „Nowadays, customers are more sensitive to the efficiency of project POP solutions. For this reason, we have introduced three specific price categories, which are taking client´s needs into consideration: always it is not necessary to have a luxury POP, sometimes cheaper generic processing can be used for a concrete need,” Marek Končitík, Commercial and Marketing Director of DAGO, explains the actual situation at the market. In addition to strengthening the internal team and knowledge basis, this year, Dago seeks also to develop its own brand. „We started a co-operation with Mrs. Alžběta Pavlínová from the Association of PR professionals ADison. We plan to launch a new website and improvement of the communication with the public,” Martin Vorel specified the plans. New VISIONS of the company DAGO: To be the leader in the sphere of providing POP communication projects, customers perceiving us as being their PARTNER providing own high quality projects, constantly involving knowledge and technological innovations.
New MISSION of the company DAGO: „SPEED & CONFIDENCE, KNOWLEDGE & EFFICIENCY“
Our main objective towards creating a long-term and stable relation with our customers is speed, confidence, knowledge and efficiency and applying these to external and internal processes. Through reliability, close contact, accepting needs of customers as being our own and quality and involvement of top knowledge, we do everything to create fair, strategic and mutually beneficial relationship with all our partners.
