Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
LG trendy shopping in Alza

Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several types of products of black and white appliances together. And all this in a luxurious and fully interactive coat.
“The whole project is unconventional. We wanted to take advantage of the unique space available and also to present a wide range of our products at one point in such a way we can´t see anywhere else yet,” explained Roman Moudrý, GMT manager of the company LG Electronics CZ. And the spectrum is really extensive. Customers can look at home appliances and especially televisions with the most advanced OLED technology in a spacious exposition.
The project is the result of several months of co-operation and reflects the latest trends in requirements customers impose on stores. The quality and visually interesting design of the whole installation is a matter of course, but it is also necessary to address shoppers in a different way. In this case, their attention is attracted by a wide range of possibilities how to interact with the whole space. For example, they can see thoroughly all exposed products and try them as they are fully functional. For example OLED televisions are not just hanging on walls; customers can see their rear sides thanks to a special pull-out system. The project caught attention of the jury of POPAI Awards in Paris as well, who nominated it for the finals in the category of “Architecture of commercial interiors”.
The resulting concept of the shop-in-shop is a complex of many innovative elements and materials creating a luxurious design to bring attention to the whole unit and to emphasize design and image of exposed products. And it gets the attention as Roman Moudrý says: “customers respond very positively to the display, we notice a higher interest in the products thanks to it and especially increased sales,” he explains.
The display is designed to be continually upgraded and could stay on the spot for several years. There is a smaller realization prepared for customers also in Alza Showroom in Bratislava.
Your DAGO team