SK
DAGO displays received two nominations for the SHOP! France Awards 2023
In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several types of products of black and white appliances together. And all this in a luxurious and fully interactive coat.
“The whole project is unconventional. We wanted to take advantage of the unique space available and also to present a wide range of our products at one point in such a way we can´t see anywhere else yet,” explained Roman Moudrý, GMT manager of the company LG Electronics CZ. And the spectrum is really extensive. Customers can look at home appliances and especially televisions with the most advanced OLED technology in a spacious exposition.
The project is the result of several months of co-operation and reflects the latest trends in requirements customers impose on stores. The quality and visually interesting design of the whole installation is a matter of course, but it is also necessary to address shoppers in a different way. In this case, their attention is attracted by a wide range of possibilities how to interact with the whole space. For example, they can see thoroughly all exposed products and try them as they are fully functional. For example OLED televisions are not just hanging on walls; customers can see their rear sides thanks to a special pull-out system. The project caught attention of the jury of POPAI Awards in Paris as well, who nominated it for the finals in the category of “Architecture of commercial interiors”.
The resulting concept of the shop-in-shop is a complex of many innovative elements and materials creating a luxurious design to bring attention to the whole unit and to emphasize design and image of exposed products. And it gets the attention as Roman Moudrý says: “customers respond very positively to the display, we notice a higher interest in the products thanks to it and especially increased sales,” he explains.
The display is designed to be continually upgraded and could stay on the spot for several years. There is a smaller realization prepared for customers also in Alza Showroom in Bratislava.
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