SK
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega brand. This exposure simplifies orientation within the assortment and provides enough information on dental care. Our company provided its creative design, production and implementation.
GSK has three brands from the sphere of therapeutic dental hygiene: Sensodyne, Paradontax and Corega. The secondary exposure, GSK decided for, differs from the common POS media used in this category. “We believe that it will attract attention of shoppers. Thus we respond mainly to consumer barriers when a broad supply represents one of difficulties. Because consumers don´t orient and don´t understand benefits and differences among products,” says Lenka Skoloudova, Shopper Activation Manager GlaxoSmithKline. Confused customers often prefer products they know. Another barrier is also a degree of knowledge when customers often have no idea that they could deal with gums bleeding doing good dental hygiene, to which GlaxoSmithKline provides a path with its new POP application. “Last but not least, we perceive that the whole category lacks emotions, there is missing a pleasant shopping experience which we strengthens just with this new POP activity,” adds Lenka Skoloudova. The display has three sides, each showing one brand including simple tips for dental hygiene. Made of glossy laminate, it evokes a premium impression, and with the total backlighting, including shelves, it symbolizes professionalism and expertness, and we also wanted to attract passing customers.
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