Big Shock bet on a creative offer of the complete assortment

For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...

Five gold medals from POPAI Awards

This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.

Natura water flows through Globus stores

A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.

The crisis helps us to transform

It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....

Parrot and hologram! JOJO presents itself with colourful displays

These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.

Becherovka shows the best at the airport

Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.

Coca-Cola bet on sustainability in restaurants

Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.

A car drives out of the Heineken pallet island

Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.

Cola by Birell placed under a rooster

“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.

The Cappy end cap allures you for breakfast

What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.

Gardening, on your marks! Evaluation for Marketing & Media

The main sales support for the horticultural assortment is starting right now. The POS implementation gallery shows what works. Selected foreign displays for the Marketing & Media magazine were evaluated by our PR coordinator Radka Hejduková.

We are a nation of gardeners, so my generation still is, and our parents are definitely. We are the ideal target group for all hobby markets, garden centres, and florists. Since April, shopping – or perhaps trips – in garden centres has been a real enjoyment. Starting with the crowded parking lot, through the crowds at the vegetable seedlings, and pushing through the best annual flowers, to the queues at the cash desks. I wonder where the desire, the ambition to grow own plants, comes from. Apparently it’s been in us since ancient times. And then the effort ends with a surplus of zucchini that everyone offers to everyone and no one wants them.

But, of course, the field of horticultural supplies are commodities like any others, and its specificity of strong sales in the spring and summer is something that traders, and especially marketers, must take into account. The “word of mouth” definitely works for garden centres, and for garden tool manufacturers themselves, the subsequent presentation in the store is crucial. So the display has to be so engaging that you think you really have to buy the secateurs and that your existing hoe isn’t worth it anymore.

Another key to success is clarity and navigation – no one wants to spend ten minutes in a store just looking for a brush-cutter. And the staff, it´s Alpha and Omega. You can plan to buy just some small, ordinary mower, and you can leave with the most modern battery mower. In addition to this sales and marketing base, stores can go further, their potential is huge; people spent time in gardens and on balconies instead of on holidays during Covid. As a nation, we spend 30 billion crowns a year in hobby markets. Of course, it’s not just for gardening supplies and all the things for gardens, but still. I would not be afraid to use the pop-up store concept at all, it would be ideal for a spring “raid” of customers longing exclusively for seedlings, for example. Offer a sitting area with coffee and snacks so that “exhausted” customers can relax and gain energy, and think about what else to buy. By the way, do you have everything for the season?

  1. Gardena campaign and shop-in-shop

We appreciate how Gardena has creatively approached in-store promotion of her products. That’s exactly it; don’t be afraid to step out of the expected performance and show customers around the jungle of gardening supplies and aids with fun and amusement. Make a display out of a palm tree or expedition jeep.

  1. Moss and Moor visual identity

I also highly value the concept of Moss and Moor’s store and visual identity, which ambitiously fulfils its claim to be more than a garden centre. Spaciousness, airiness, clarity of arrangement, and relax zone with a café; you can´t even imagine meeting any nervous or hurried shoppers here.

  1. Displays for Kent & Stowe

Not only offering different types of gardening tools, but also explaining why to choose this or that, and how to work with it, this is my third favourite, Kent & Stove. Handy displays and shelving systems that have a common factor – clarity, and ease of choice for purchasing.

Your Dago team


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