Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
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Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
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Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Did you know that most purchasing decisions are made at the point of sale?
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the company Samsung Electronics has launched a new premium line of refrigerators and washing machines into the Czech and Slovak market. Within the expansion of available sales channels, Samsung has started collaboration with the kitchen studio Sykora to provide all interested parties with a selection of top quality domestic appliances in one place, where they plan forms of their kitchens and households. Newly, customers can sit by the exhibited products for a while and study in detail the appliances situated on raised platforms, one of which even rotates. Besides our company, also the agency Cheil took part in the creative conception, production and implementation of the entire P.O.P. application.
The exhibition gives impression of a modern art gallery and tempts visitors of the Sykora studio showroom in Prague – Harfa to purchase. „We came up with a modern high-tech design which well represents exclusivity of the Samsung brand as well as the elegant conception of the surroundings,” Jakub Vetrovec, Leader of Retail Experience of projects of the Cheil agency, describes the visual aspect of the P.O.P. medium.
The new exhibition, however, does not attract attention only thanks to its timeless design. „We have situated the refrigerators and washing machines on a raised platform, lit them up and took advantage of the motion effect which naturally attracts attention and allows viewing the great products from all sides in one place. Because the exhibited washing machines are rotating all the time,” says Bo-Hyun Choi, the Designer of the Cheil agency.
Sitting island as in a gallery
Also the selected material matches with the futuristic design. The special platforms are made of MDF material with a high gloss lacquered surface which highlights the premium character of the exhibited products. The exhibition includes also LCD monitors complementing the high-tech image of the entire exhibition and also provides information about the exhibited products.
The final conception also incorporates a sitting island facing the refrigerators and washing machines. So that customers of the showroom have the opportunity to read more about the Samsung products in provided brochures and especially view the exhibition as a whole. „In this case, it is really rather a sort of modern art mini-gallery than a common P.O.P. application. It is actually a kind of domestic Samsung art gallery,” Marek Koncitik, the Commercial Director of our company which produced and installed the entire project, says his impressions at the conclusion.
Newly you can see project video via our Youtube channel :
Your DAGO team