Chráněné dílny

Naše společnost rozšířila v letošním srpnu spolupráci s organizacemi se statutem chráněná dílna. V kontextu našeho etického kodexu se snažíme pomoci handicapovaným občanům se níženou pracovní schopností, tedy těm, kteří maj…

KOLONÁDA – mobile selling handcart

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For our client Kraft Foods, we have designed and produced specific presentation unit KOLONADA – a mobile selling handcart in retro style evoking time, when production…

POP Jacobs – promo cups

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This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo con…

Huawei POP Demo Unit – Play Table

Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP a…

Unique palette exposition for Budvar

For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we h…

Shop in shop Nikon – Alza

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New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…

Sales promo in hobby markets

There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…

New corporate strategy

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At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in…

FRAGRANCES

The company Dago is currently coming with many innovations that enhance existing range of products, so we can offer to our clients a much wider application of their ideas and opportunities, what types of POP material place…

Electrotechnical innovations

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We have launched functional and affordable electro-technical and electronic parts, which can be integrated into traditional POP means, into the market.

We talk about…

EVALUATION OF PHARMACIES FOR MARKETING & MEDIA

Schubert Apotheke
Pullach, Germany

The modern interior made of a light wood with thoughtful lighting and a warm shade of tiles creates a feeling of coziness despite its austerity. The emphasis on every detail then “tells” the customer that he is in good hands here. The design lights above the tare attract attention. The architects from the award-winning Raumkontor studio in Düsseldorf are behind the design.
The reconstruction took place in 2019.

Grade: 2
At first glance, the light shades of wood in combination with metal and grey accessories do not evoke a feeling of a “pharmacy environment”, which was probably also one of the designers’ goals. The reason was probably the offer to avoid the deep-rooted discomfort we feel when we have to go to the pharmacy (usually due to some illness or pain). The environment, therefore, has a very calm and clean effect on customers. At first glance, I would rather see it in a store with organic natural cosmetics than a pharmacy with pharmaceutical goods. There is no education, action goods, or other elements, crucial especially for older generations. So I would rather see targeting younger people. In my opinion, technically and design-wise, it has been processed very nicely and precisely, but I’m not sure if it is a good solution for the pharmacy.

Medly Pharmacy
Brooklyn, USA

Medly Pharmacy is a digital pharmacy that delivers over-the-counter and prescription drugs on the same day that the customer orders them. The company, owned by father and son Marg and Sahaj Patel, rebuilt a B&M pharmacy in 2018, which also serves as a distribution point for orders. The new look, designed by Sergio Mannino, reflects the need to connect the online and offline worlds.

Grade: 5
The vision of connecting the online and offline world is the right direction, no one doubts that. The advantage of this concept that customers receive their ordered goods the same day is great. Unfortunately, looking at the design and construction of the pharmacy and dispensary space gives me shivers. The cold to chilly design reminds the environment of a hospital or some medical institution, and I think that, unfortunately, this is a place where no one wants to go. The stone shop counter, which in its lower part looks like being after a flood in my opinion is not a suitable piece of design. The same goes for the minimalist green seats. Unfortunately, I think that this is not a well-chosen store design. At the pharmacy, the goal should be that when people have to go there, the vendor should try to create a better mood through the atmosphere.

Pharmacy in Zwickau
Germany

Heinrich Braun Hospital got a new pharmacy on the premises several years ago. The exterior, which complements the architecture of the surroundings with its sharp shapes, contrasts the interior design. The bent dark wood (Guibourtia ehie) is complemented by white smooth surfaces and illuminated shelves in the color of green apple. Daylight is brought in by large ceiling skylights. The design is the work of the Leipzig Atelier st studio.

Grade: 1
I think this is a well-designed pharmacy. Whether from outside or inside. At first glance, the exterior resembles a small modern church and it fits beautifully. It also has its label, thanks to which everyone immediately knows what it is, in such a minimalist way. The interior space is well used. The shelves have enough space to present products, which customers can view and consider the purchase, which is very important for pharmaceutical products. The wooden white lacquered counter, complemented by a wood decor, beautifully lines the entire store and is also unobtrusively practical – space to lay down the bag or enough space where the purchased medicines can be stacked. The technical processing is wonderful clean work. Large ceiling lights also guarantee plenty of lighting. Very successful implementation.

Reviewed by Anna Brůžková, DAGO s.r.o.
Source: Marketing & Media 8/2021

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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