Adrenaline by OMEN from HP in Alza

A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….

POPAI AWARDS – 10 Awards

On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…

Reflections of summer on Pinterest

Realizations and designs that have attracted us and could appeal to you as well.

These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.

We support children and seniors

We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…

Gold at POPAI Awards Paris with Kofola

In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…

Fresh Pinterest goodies

]

And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…

EVALUATION OF PHARMACIES FOR MARKETING & MEDIA

Schubert Apotheke
Pullach, Germany

The modern interior made of a light wood with thoughtful lighting and a warm shade of tiles creates a feeling of coziness despite its austerity. The emphasis on every detail then “tells” the customer that he is in good hands here. The design lights above the tare attract attention. The architects from the award-winning Raumkontor studio in Düsseldorf are behind the design.
The reconstruction took place in 2019.

Grade: 2
At first glance, the light shades of wood in combination with metal and grey accessories do not evoke a feeling of a “pharmacy environment”, which was probably also one of the designers’ goals. The reason was probably the offer to avoid the deep-rooted discomfort we feel when we have to go to the pharmacy (usually due to some illness or pain). The environment, therefore, has a very calm and clean effect on customers. At first glance, I would rather see it in a store with organic natural cosmetics than a pharmacy with pharmaceutical goods. There is no education, action goods, or other elements, crucial especially for older generations. So I would rather see targeting younger people. In my opinion, technically and design-wise, it has been processed very nicely and precisely, but I’m not sure if it is a good solution for the pharmacy.

Medly Pharmacy
Brooklyn, USA

Medly Pharmacy is a digital pharmacy that delivers over-the-counter and prescription drugs on the same day that the customer orders them. The company, owned by father and son Marg and Sahaj Patel, rebuilt a B&M pharmacy in 2018, which also serves as a distribution point for orders. The new look, designed by Sergio Mannino, reflects the need to connect the online and offline worlds.

Grade: 5
The vision of connecting the online and offline world is the right direction, no one doubts that. The advantage of this concept that customers receive their ordered goods the same day is great. Unfortunately, looking at the design and construction of the pharmacy and dispensary space gives me shivers. The cold to chilly design reminds the environment of a hospital or some medical institution, and I think that, unfortunately, this is a place where no one wants to go. The stone shop counter, which in its lower part looks like being after a flood in my opinion is not a suitable piece of design. The same goes for the minimalist green seats. Unfortunately, I think that this is not a well-chosen store design. At the pharmacy, the goal should be that when people have to go there, the vendor should try to create a better mood through the atmosphere.

Pharmacy in Zwickau
Germany

Heinrich Braun Hospital got a new pharmacy on the premises several years ago. The exterior, which complements the architecture of the surroundings with its sharp shapes, contrasts the interior design. The bent dark wood (Guibourtia ehie) is complemented by white smooth surfaces and illuminated shelves in the color of green apple. Daylight is brought in by large ceiling skylights. The design is the work of the Leipzig Atelier st studio.

Grade: 1
I think this is a well-designed pharmacy. Whether from outside or inside. At first glance, the exterior resembles a small modern church and it fits beautifully. It also has its label, thanks to which everyone immediately knows what it is, in such a minimalist way. The interior space is well used. The shelves have enough space to present products, which customers can view and consider the purchase, which is very important for pharmaceutical products. The wooden white lacquered counter, complemented by a wood decor, beautifully lines the entire store and is also unobtrusively practical – space to lay down the bag or enough space where the purchased medicines can be stacked. The technical processing is wonderful clean work. Large ceiling lights also guarantee plenty of lighting. Very successful implementation.

Reviewed by Anna Brůžková, DAGO s.r.o.
Source: Marketing & Media 8/2021

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

Pin It on Pinterest

Share This