Naše společnost rozšířila v letošním srpnu spolupráci s organizacemi se statutem chráněná dílna. V kontextu našeho etického kodexu se snažíme pomoci handicapovaným občanům se níženou pracovní schopností, tedy těm, kteří maj…
For our client Kraft Foods, we have designed and produced specific presentation unit KOLONADA – a mobile selling handcart in retro style evoking time, when production…
This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo con…
Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP a…
For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we h…
New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…
At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in…
The company Dago is currently coming with many innovations that enhance existing range of products, so we can offer to our clients a much wider application of their ideas and opportunities, what types of POP material place…
We have launched functional and affordable electro-technical and electronic parts, which can be integrated into traditional POP means, into the market.
We talk about…
Euroshop presented the latest retail technologies
LCD screens connected to mobile devices, interactive floors and smart shelves were exhibited at the Euroshop Trade Fair in Düsseldorf.
This year’s Euroshop, which took place from 16th to 20th February in Düsseldorf, once again achieved its reputation as a global event everyone who has to do with retail should visit. During five days, it was visited by 94,000 visitors who could see everything from high-tech concepts, traditional P.O.P. communication media, smart cabins, robots, floor coverings, or clothes hangers and donut bakeries. And all this by 2,300 exhibitors from 57 countries.
Compared to the previous Euroshop three years ago, there was a continuous and meaningful evolutionary shift in the not-long-ago revolutionary technologies. Presented solutions offered practical integration and functional reconciliation of communication, omnichannel, automation, personalization and analytics, not only under the direction of new specialized companies, but also most technological global leaders such as IBM, SAP, Microsoft, Fujitsu and others.
Among the technologies presented at the Trade Fair we could see, for example, Bluetooth tags without the need for batteries, which can solve the disadvantages of RFID technology and replace it to a great extent. Furthermore, LCD screens were connected in their content via QR code to the user’s mobile device. For example, customers can buy groceries directly from a recipe, or choose cosmetics based on photos of models with make-up.
LCD screens can also be connected to a smart shelve where customers can move selected products to predetermined positions for more information.
Today, smart shelves can also better adapt content according to basic socio-demographic data, which is evaluated by the face recognition technology, or according to the distance a customer is passing by. If he is distant, the shelf allures him to a product or a competition, if he goes by close, it communicates specific characteristics of a product or details of a competition. Real-time analytics about the flow of customers, interactions or conversions is commonplace.Chytrý regál dokáže pracovat se vzdáleností zákazníka. Je-li daleko, láká ho na produkt či soutěž, přiblíží-li se, začne komunikovat detaily.
Smart cabins have been also innovated so you can set up lighting according to a day-time and also order required quantity for testing or take pictures from 360° and share the photos or print them directly. The whole system is connected to analytics, which processes and uses the data to create customized offers.V chytrých kabinkách si zákazník nejen nastaví světlo podle přání, ale může se i nechat vyfotit z 360°.
There were also interesting innovations with imaging technology, which can be applied to a facade advertising or an interactive projection on a floor responding to customer’s movement, or into various formable compositions.
We could see also a presentation of a waterproof variant of LED or its application within a navigation system connected to Wi-Fi, which will allow navigation through a store. Using the mobile application, shoppers tick the desired product in the shopping list, and using the navigation he gets to the product section, where the LED indicator lights up in the sales area.
Another original invention was so-called sonic chair, where a customer can choose the desired music from the playlist and enjoy surrounding sound quality from all sides.
Attention was attracted also by a gravity up-lifter, which made the selected products to levitate on the principle of magnetism.
The presentation of traditional P.O.P. media was also poorer as we did not see any major innovations or creative jewels at the Trade Fair or even at the POPAI Awards DACH. Even in comparison with Czech production, their standard generally dropped behind, although we could see some exceptions.
One of the globally and systemically asserting approaches is the unification of secondary displays in order to achieve maximum efficiency and sustainability. Solutions Chep, Proteus or Mr. Flexx offer flexible versatile displays where brands can only customize their appearance while streamlining the logistic process with respect to the environment.
In addition, a number of P.O.P. media showed an emphasis on proactivity – for example, the brand Nutella with its stopper. In this case, not only the soundtrack, but also a suggestive robotic hand was activated by a motion sensor, which literally forced a chocolate bar to a passer-by.
In the area of exhibitors’ presentations, small podiums were newly used where a program of special presentations about products, trends or attractions was held, which attracted many visitors. In addition to the products themselves, exhibitors are more active when presenting their approaches, possibilities and know how.
Euroshop showed the latest novelties from all possible retail areas. Although this year cannot be considered as a revolutionary one, we could notice meaningful evolutionary steps that help meaningfully, practically and functionally to integrate new technologies into the everyday functioning of modern retail.
Daniel Jesenský, DAGO