Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Did you know that most purchasing decisions are made at the point of sale?
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
DAGO is superbrand of the year 2016
In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on their domestic markets, whose customers associate significant and long-term values with them.
The title Business Superbrands 2016 is a proof for our company that we do our job well and meaningfully and also that our effort meets with positive reactions.
A committee comprised of experts from the sphere of business, communication, marketing, media and marketing research made their decision about the title within a multi-round evaluation procedure. Even the nomination process preceding the evaluation procedure is not granted and only brands satisfying specific criteria, including their economic results pass it. Other attributes decisive for the award were recognition, brand building, innovations and reputation.
The International program Superbrands re-appeared in the Czech Republic in the year 2013. Since 2014, brands are being evaluated in the category of consumer as well as business or industrial (B2B) brands. Awarding the title, the committee shows admiration and pays a compliment for their results within the sphere of building a successful brand. The most important goal of organizing Superbrands is not only to find and award the most successful brands, but also to bring them into the limelight of consumers and professionals as extraordinary strong models operating on the Czech market that are worth following.
We thank to our customers, partners and colleagues for occasions that helped us to award this prize.
Your DAGO team