Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Did you know that most purchasing decisions are made at the point of sale?
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
DAGO has expanded with a new assembly hall in record time
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice. You can find it in nearby Bavoryně. What will the hall be used for?
In response to the needs of today’s retail market, we decided to invest in new machines last year. The demand for cardboard projects, with which we can easily work creatively, has increased significantly, the quality of its printing has increased and, thanks to modern technologies, its service life has extended to one year. Most POS campaigns in stores are being created quickly and have rather a short-term character. As the number of job orders continues to grow, we were forced to respond. Within two weeks, we found new premises that are used exclusively to complete and finalize our job orders. Above all, we needed to make some room for other printing machines and plotters that are currently being installed in the existing production facilities.
We have also doubled the number of employees – including eight women from Ukraine who have found themselves in the Czech Republic as a result of the war in their country. The new hall with an area of over 400 m2 is equipped with state-of-the-art assembly and packaging tools, which will allow us to do our job even better and faster.
Thanks to innovations and a great DAGO team, we now realize our projects in a record time of 1 to 3 weeks from accepting an order.
Thank all our colleagues!
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY