SK
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of brands and sales of promoted products just in the HORECA segment is being explored within a new unique research HoReCa In-Store Insight Study organized by the non-profit business association POPAI CE.
In DAGO, we care about development of the segment, we want to support know-how on the market and also we often see P.O.P. campaigns in this environment through our clients. And these are the reasons we became a partner of the research.
The research HoReCa In-Store Insight Study will focus on identifying functions and roles of P.O.P. media through experiences, opinions and attitudes of customers and restaurant owners, describing strategic and marketing functions from the perspective of implementers and investors, but also on proposals of new types, innovations and possibilities of communication tools in the HORECA segment.
The research is being realised by the association POPAI CE in co-operation with the research agency PERFECT CROWD. Main partners of the research from producers are companies Budějovický Budvar, UNILEVER (ice-creams Algida) a Sodovkárna Kolín (lemonades KOLI).
We believe that thanks to the results of the research, we will enrich our know-how and also use them for even better and more efficient work for our clients when implementing the P.O.P. communication.
Your DAGO team
