KOLONÁDA – mobile selling handcart

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For our client Kraft Foods, we have designed and produced specific presentation unit KOLONADA – a mobile selling handcart in retro style evoking time, when production…

POP Jacobs – promo cups

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This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo con…

Huawei POP Demo Unit – Play Table

Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP a…

Unique palette exposition for Budvar

For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we h…

Shop in shop Nikon – Alza

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New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…

Sales promo in hobby markets

There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…

New corporate strategy

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At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in…

FRAGRANCES

The company Dago is currently coming with many innovations that enhance existing range of products, so we can offer to our clients a much wider application of their ideas and opportunities, what types of POP material place…

Electrotechnical innovations

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We have launched functional and affordable electro-technical and electronic parts, which can be integrated into traditional POP means, into the market.

We talk about…

“Cirkulka” by Kofola reflects sustainability in the production of POS

Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year. It is another in a series of sustainable activities that prove that the company is not indifferent to the care of nature. In the case of “Cirkulka”, moreover, it did not focus only on the packaging itself, but also sustainable POS materials.

After several months of preparations, Kofola is coming up with the Cirkulka project, which offers a packaging alternative for all those who do not want to buy soft drinks in disposable packaging or are looking for sustainable solutions.

Kofola usually supplies returnable glass bottles to gastronomy. The online retailer Rohlík.cz and selected Tesco retail stores in the Czech Republic and Slovakia became a new distribution channel for returnable litre glass bottles. Just for these stores, the communication agency Dago, together with Kofola, prepared a POS display set created with a combination of honeycomb and cardboard. “We wanted to prepare a premium display for Cirkulka,” explains Daniela Dlouhá, Kofola’s Trade Marketing Manager. “We are glad that we, together with Dago, have managed to find a balance between creating the right educational visibility and, at the same time, combining it with an ecological approach.”


The display must maintain extreme loads

In the production of the display, we have considered the extreme loads that the displays have to withstand. The display is filled with litre glass bottles and empty crates, in which consumers can combine popular drinks from Kofola, Vinea, and Rajec. “The Cirkulka is a new way of packaging that consumers have to get used to. Unlike other innovations, it is crucial for it to communicate its story and the benefits it brings,” says Vojtěch Kolmaš, Kofola’s Senior Brand Manager, adding: “In addition to returnable packaging and recycled plastic crates, we also focused on POS materials.”

In order to meet the issue of sustainability, attention was also paid to the reduction of waste material, which was also supported by the use of FCS-certified cardboard supporting environmentally friendly, socially beneficial, and economically viable forest management.

In total, Dago produced 56 single-pallet displays intended only for Slovak stores, 12 pieces of grips in the size of a single pallet, and 7 two-pallet displays produced for the Czech retail market. A total of 3 two-pallet displays were decorated with Holofan, thanks to which Kofola’s circular novelty and the functioning of the entire bottle recycling process will also be presented in the 3D video.

Your team Dago 

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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