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Unplanned purchases and how to boost them
You surely know the situation when you went to a store to buy few necessary things and finally bought twice as full shopping cart. Most likely the communication at points-of-sales largely influences us to buy unplanned item…
In-store in Shanghai and Peking
We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communication. This time, we headed for China. First we visited C-sta…
