Blog

BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.

Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.

Gardening, on your marks! Evaluation for Marketing & Media
The main sales support for the horticultural assortment is starting right now. The POS implementation gallery shows what works.

Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?

Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...

Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.

Red Bull presents a limited edition novelty in retail
The new activation, using last year’s rebranded carriers, relates to the summer energy drink limited edition with apricot and strawberry flavours.

New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.

“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.

DAGO has expanded with a new assembly hall in record time
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.

Birell Světlý represents a new recipe after 30 years
How to inform customers that Birell Světlý represents an improved recipe after thirty years?

Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.

News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.

DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.

Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.

The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.

Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.

CHRISTMAS SUMMARY: HOW DAGO SUPPORTED CLIENTS AND THEIR BRANDS
Pre-Christmas time is absolutely crucial when it comes to selling anything. It is also a time when the best displays are created with the goal to attract as many shoppers as possible. How did Dago deal with this?