SK
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
The clear layout and timeless minimalist design play a major role in this new activation. The display lures to selected wines from different price categories and it is divided into two halves, one of which is dedicated to wines from abroad and the other half offers wines from Moravia.
The display is dominated by a cardboard end cap placed on metal shelves and made in the unmistakable design of the new brand Sommelier collection. It is dominated by black colour complemented by wood decor. The display catches the customer’s attention with its sophistication and simple, clean design that evokes a sense of luxury. “Our new Sommelier collection brand has a distinctive, eye-catching design that we have implemented into the cardboard end cap. The activation catches the interest of customers and informs them about the origin of both domestic Moravian wines and foreign wines,” says Erika Bognárová from Albert Česká republika.
The new display for Albert hypermarkets was created to present the private Sommelier collection brand, which contains the best wines available in this chain. Czech sommelier Klára Kollárová guarantees for their selection, and consumers will recognize them by a special label with the “Sommelier collection” brand.
Your team Dago
The new display for Albert hypermarkets was created to present the private Sommelier collection brand.
The clear layout and timeless minimalist design play a major role in this new activation.
The display is dominated by a cardboard end cap placed on metal shelves and made in the unmistakable design of the new brand Sommelier collection.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
