To revise the existing POP media, or POP media that is just being developed, in order to optimize and improve them as to their appearance, design and location. That is how we will improve their functionality and sales performance. The analysis is made using the EIEP method by comparison with recognized shopper centric principles and rules of POP media functionality. The analysis is made flexibly based on photos, graphic designs or physical visit of the location.
Submitter will send photos, or other image of evaluated POP media, eventually marks their location within the space and also provides several contextual information using our simple questionnaire. On the basis of these data, in-store communication specialists flexibly process analytical report with recommendations for their improvements.back