Within the project co-operation with the company IPSOS (one of the most significant global agency providing services in the sphere of the marketing research), we offer new approach in solving in-store marketing projects - concept CIS (Complex In-store Solution) - to our clients.
The goal of the system is to create projects not just aesthetically and technically precious, but mainly reflecting results of researches and knowledge of theories on the topic of shopping behaviour of customers when meeting with POP communications in the sales environment. In co-operation with a client we transfer research-based implications to points of sales and we use them for improving the efficiency of in-store communication campaigns.
We involve the shopper knowledge from researches and theories into the process of creating solutions for particular POP projects from the early phases of designing (DAGO know-how + information from clients + researches recommended by Ipsos) in order to create effective campaigns with the maximum potential for attraction of shopping customers.
The DAGO CIS approach moves our projects closer to an end customer and represents an occasion to create with our clients such product communication and points of sale, where people feel good thanks to the atmosphere arising between them and such environment. To create an environment, which they leave satisfied thanks to their experience and good shopping. Environment, where they do not waste time searching, where they feel inspired and enriched. Satisfied customers than like coming back spending their money more gladly. We want to provide people with pleasant shopping experience creating long-term bindings and improving business results of our clients in a fair way. All this with a knowledge that every person isn´t customer, but each customer is a human.
In our proposals we take into consideration rules of shopping behaviour and decision making by using methods EIEP (Exposure, Interruption, Engagement, Purchase). This model works using rules of functionality principles for example in these spheres:
When designing a solution within the CIS concept, we proceed from brand, product and shopper data provided by a client, publicly available researches and our theoretical and practical know-how on the topic of shopping behaviour and decision making process. If necessary, we recommend to realize other specific research packages, on which we co-operate with the research agency IPSOS. From the above mentioned resources, we create inputs, which we then implement within the phase of development and subsequent real application. This way we are able to conceive solution of our client´s projects comprehensively from the perspective of shopper marketing with a focus on communication media at points of sales. Part of the CIS concept is a comprehensive system of practically oriented trainings on the topic of the in-store communication.
The DAGO CIS system also includes a special tool Retail Safari.