We are a full service POP communication agency, with our own manufacturing line, established in 1993. We actively cooperate with approximately one hundred companies, from FMCG, electronics retail, pharmacy, financial services and other fields. Our projects are an implementation of theoretical and practical shopper-centric knowledge and concepts, aimed at reaching maximum results and efficiency. Our key values are expediency and trust, knowledge and creativity.
Established in the year
Awards from international competitions
Number of finished projects per year
Long-term customer base
Design proposals elaborated within one year
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
Last year, we recorded a 40% increase in turnover in cardboard projects.
Tullamore D.E.W. Honey was launched into the market last autumn.
PALLETES AND ENDCAP DISPLAYS
Since 2004, we regularly participate in specialized competitions, such as the POPAI CE Awards, POPAI EURO Awards, Shop! Global Awards and many others. Every year we receive several awards in different categories.
Absolute winner; Creativity award; Award for best material and technical innovation; Winner of the category Alcohol & Tobacco at POPAI Central Europe Awards 2017; 2017 POPAI Day visitors award and finally the Silver Award at the 2018 POPAI Euro Awards in Paris, in the Beverage - Mass Market category.
Absolute winner; Creativity award; Award for best material and technical innovation; Winner of the category Equipment For Sales Promotion Services at the 2015 POPAI Central Europe Awards; Bronze award at the 2016 EURO POPAI Awards in Paris in the Event category.
Category winner: Household Goods, Household Accessories, Hobby at the 2015 POPAI Central Europe Awards; Golden award in the Food category at the 2016 EURO POPAI Awards in Paris.
Absolute winner; Award for best material and technical innovation; Creativity award; Winner of the Food category at the 2014 POPAI Central Europe Awards; Golden award at the 2015 EURO POPAI Awards in Paris in the Event category; Golden award in the Food, Grocery, & Convenience category at the 2016 Global POPAI Awards in Las Vegas.